Since 1795, Jim Beam has been crafted by the Beam family and distilled with a strong sense of family values. Seven generations later, its still made with those same values and aged twice as long as the law requires. Perhaps that's why, today, Jim Beam stands as the Worlds #1 Bourbon. This flavourful pairing of Jim Beam White and Zero Sugar Cola delivers the same refreshing Jim Beam classic taste you know and love, just without the sugar.